People pay attention to their hair, but by no means does it make them experts. Expert hair styling and advice is hard to come by, so Rodney Wayne decided to help people out at home. Taking inspiration from the beauty blogger phenomenon the Camistry team worked with Rodney Wayne to create a series campaign of short “how-to” stylist expert videos, from Mastering The Man Bun to Bohemian Waves in Under 10 Minutes.
We successfully engaged Rodney Wayne’s social media audience across Facebook, Pinterest, and YouTube, reaching a huge & captive audience who all wanted the same thing – to achieve the salon experience, at home.
Behind the scenes of Rodney Wayne’s social media campaign videos
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Check out some more of our recently completed projects and the results we have helped our clients achieve below.