When Smart Motorhomes rebranded to Smart RV they were looking to put video content front and center on their new website. Camistry was approached to produce this.
Our approach was to create a short, emotional hero video, designed to inspire potential customers by showcasing the beauty of New Zealand, while placing Smart RV’s campers right in the centre of that. We used both traditional video and aerial photography to better show the motorhome on the road. As well as the final video we also provided Smart RV with a video hosting system that allows them to track and measure their conversion, based on who watches the video.